The Global Pet Expo 2025 in Orlando, FL, was an unforgettable experience filled with exciting new products, inspiring connections, and an incredible sense of community within the pet industry. As always, this annual event brought together some of the most influential brands in the pet world, alongside emerging newcomers eager to showcase their latest innovations.
For those of us attending, it was a unique opportunity to reconnect with some of our favorite brands while also discovering exciting new names and products. Whether you’re a pet parent, a retailer, or a pet professional, the Expo offers a rare chance to see the latest trends and offerings in one place—and this year did not disappoint.
Connecting with Familiar Faces and Meeting New Brands
The Expo had a fantastic mix of the tried-and-true brands we’ve come to love and rely on, as well as a host of new companies pushing the boundaries of pet care. As always, we appreciated the opportunity to chat directly with brand representatives, learn more about their mission, and hear about their latest developments. It’s not just about the products, but about the people behind the brands who share a common love and commitment to enhancing the lives of pets.
But the standout moments came when we discovered the innovative, fresh products that are set to make waves in the industry this year. Among the many exciting reveals, several products truly caught our attention.
Pet House by One Fur All Unveils Fresh Cut Grass: A Breath of Fresh Spring Air
One of the most exciting product launches at the Global Pet Expo 2025 was Pet House by One Fur All’s introduction of their new fragrance: Fresh Cut Grass. With spring just around the corner, this vibrant scent perfectly captures the essence of the season.
Fresh Cut Grass is not just your typical floral or sweet scent—it’s an uplifting and refreshing fragrance that blends the invigorating aroma of freshly mowed grass with delicate rain-kissed petals, fresh herbs, and a touch of clover leaves. It’s the perfect way to bring the outdoor freshness of spring into your home, filling the air with a clean, crisp scent that evokes memories of sun-drenched afternoons and the renewal that comes with warmer weather.
The scent was met with excitement at the Expo, and for good reason. Pet House by One Fur All is known for creating pet-safe, high-quality air fresheners that are perfect for homes with furry companions, and this new fragrance is sure to be a fan favorite.
Woofsie: A Fun Way to Engage Your Dog’s Mind
Another standout at the Expo was Woofsie, a brand that introduces a unique way to keep dogs mentally engaged and entertained. Woofsie’s deck of cards is designed to help dogs build confidence and improve cognitive skills through fun and engaging activities.
Each deck contains 52 cards, each featuring a unique mental enrichment game aimed at challenging your dog’s mind, building confidence, and keeping them entertained. What’s more, every card includes a QR code linking to a step-by-step video of the activity, making it easy for pet owners to follow along and ensure they’re getting the most out of each game.
This simple yet brilliant concept helps improve problem-solving skills, boosts mental health, and can be a great way to create a stronger bond between you and your dog. And, as a special treat for our readers, use KILO at checkout for a discount on your next Woofsie purchase!
Earth Rated: Fresh New Scent for the Ultimate Clean
Also catching our eye at the Expo was Earth Rate, which introduced an exciting new scent for their beloved wipes. Earth Rate’s wipes are thick, durable, and ultra-soft, with the perfect amount of moisture for everything from post-walk paw wipes to freshening up between baths.
Now available in White Tea & Basil, the same fan-favorite scent from their grooming collection, these wipes provide a light, refreshing, and oh-so-clean fragrance that pet owners are sure to love. With their textured design, these wipes grab more dirt, making them an essential product for pet parents looking to keep their homes and pets fresh with ease.
Charlee Bear Nuggets: A Tasty, Wholesome Treat
If you’re a fan of tasty and healthy treats for your dog, Charlee Bear has some exciting new options. Their Nuggets are made in the USA, grain-free, and offer a delightful crunch on the outside with a soft, flavorful center. These treats are packed with wholesome ingredients, including protein-rich chickpeas, to support your dog’s health.
Charlee Bear Nuggets are available in five irresistible flavors: Bearcuterie Bites, PB & Beary Parfait, Shepherd’s Pie, Sunny Side Up, and Straw-Beary Swirl. These delicious treats offer variety, flavor, and wholesome ingredients, making them perfect for any dog looking for a tasty, nutritious snack.
Vital Essentials Soft Nibs: A Perfect Chew for Sensitive Teeth
Vital Essentials unveiled their new Soft Nibs at the Expo, expanding their popular Crunchy Nibs line. Designed for dogs with sensitive teeth or those who prefer a softer chew, Soft Nibs offer a great way to enjoy the benefits of raw feeding with an enticing aroma that appeals to even the pickiest eaters.
These nibs hydrate and crumble easily, enhancing the convenience of feeding and further boosting the benefits of raw diets. It’s an exciting innovation from a trusted brand known for its high-quality raw food options.
Honest to Goodness Plant Snacks: Plant-Based with Purpose
Honest to Goodness took center stage with their new line of plant-based dog treats, developed by veterinarians to support various health needs in dogs. These treats are made with wholesome fruits, vegetables, postbiotics, and Marine Microalgae Oil, offering targeted support for mobility, digestion, immunity, and more.
Free from allergens, fillers, and synthetic additives, these treats are made in the USA with sustainable, responsibly sourced ingredients. The line includes Happy Feet for mobility, Mellow Belly for digestion, Way to Glow for coat health, Golden Years for senior dogs, Good Vibes for comforting support, and Buddy Boost for immunity. It’s a fantastic option for dog owners looking to provide functional, plant-based treats with a focus on health. Don’t forget to use SNACKTIME20 for a discount on your next Honest to Goodness purchase!
Wondercide Rescue: Skin and Ear Relief for Dogs
For pet owners dealing with skin, ear, or eye irritations, Wondercide introduced their Rescue line, which provides fast-acting relief for irritated skin, ears, eyes, and gums.
The RESCUE Skin Spray soothes itching, reduces redness, and offers cooling relief, while the RESCUE Ear Drops clean and relieve itching and wax buildup. Additionally, the RESCUE Eye Drops provide relief for itchy and irritated eyes, and the RESCUE Oral Spray freshens breath and supports healthy gums.
All these products are designed for fast, effective relief and are available this summer. For a special discount, use KILOGRAM15 at checkout!
Open Farm Epic: Revolutionizing Canine Nutrition
For those looking to elevate their dog’s nutrition, Open Farm introduced Epic Blend, a revolutionary high-protein superfood designed to improve canine health. This first-of-its-kind recipe combines oven-baked kibble, air-dried meat morsels, and air-dried organ meat pieces to deliver minimally processed, protein-rich nutrition in every bite.
Available in three different proteins, Epic Blend offers crave-worthy taste along with the superior nutritional benefits that Open Farm is known for. The unique combination of air-dried meat pieces enhances both the flavor and texture, ensuring that your dog will enjoy every meal while getting the essential nutrients they need for optimal health.
Jolly Pets Limited Edition Jolly Bean Ball: Springtime Fun
Spring has sprung, and so has the fun with Jolly Pets’ Limited Edition Jolly Bean Ball. This vibrant dog-proof soccer ball comes in a variety of spring-inspired colors—pink, blueberry, green, and white speckled—reminiscent of your favorite jelly beans. Crafted from JollyFlex™ material, this ball can be punctured without deflating, ensuring hours of fun, no matter how excited your pup gets.
Designed for dogs who love to chase and play, the Jolly Bean Ball even floats, making it the perfect toy for outdoor adventures in the water. It’s a great addition to your dog’s springtime fun! For a discount on Jolly Pets products, use the code OURHOWLINGADVENTURES.
Chuck It!: The Ultimate Fetch Toy
Chuckit! is taking fetch to the next level with their Kick Fetch Big Air Ball Dog Toy. This high-performance ball taps into your dog’s natural herding instincts, encouraging them to use their shoulders, paws, and nose to retrieve it. Inspired by the sport of Treibball, this toy promotes agility and mental stimulation, providing both physical and cognitive exercise.
The ball is lightweight, bouncy, and easy to handle, and it comes with an easy-to-use hand pump for quick inflation and deflation. It’s perfect for dogs of all ages, sizes, and mobility levels—ideal for promoting active play both indoors and outdoors.
Woof Lick Mat & Lick Mix: A New Enrichment Experience
Coming soon to Petsmart, the Woof Lick Mat & Lick Mix offers another way to enrich your dog’s life. The Lick Mix is designed specifically for the Lick Mat, offering a different texture than the Pupsicle Mix, and is perfect for keeping your dog engaged during mealtime or as a calming activity. Use code KILO10 for a discount on all Woof products!
Farmina Dental Sticks: Treats for Sparkling Teeth
Farmina unveiled their new Dental Sticks, the perfect addition to any meal. These treats are formulated to help improve your dog’s dental health while delivering irresistible flavors. Their unique design is perfect for cleaning teeth and gums, promoting a healthy smile along with overall health benefits thanks to functional ingredients. Using code KILO15 will save you some money!
Bocce Bakery: Halloween Just Got Better
Bocce Bakery introduced new Halloween-themed packaging for their beloved treats, as well as five new Freeze-Dried recipes, including Bac’n, Egg, and Cheese and Surf ‘n Turf. These flavorful, healthy treats are sure to be a hit with both pets and their owners!
Looking Ahead
After such an exciting and productive time at the Global Pet Expo 2025, we are more inspired than ever to continue bringing you the latest and greatest in the pet world. The event solidified that this is an industry full of passion, innovation, and heart—and we are thrilled to be a part of it.
We can’t wait to see how these new products, from Pet House by One Fur All’s Fresh Cut Grass to Open Farm Epic, continue to evolve and impact our homes and pets. Keep an eye out for these exciting releases and more—we’re already looking forward to what the next Expo will bring!
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